Latest Auto Trend: Car Subscription Services

General Motors is the latest company testing how consumers respond to premium car subscription services with its 'BOOK' Cadillac plan which allows members to trade in and out of models up to 18 times a year. WSJ's Lee Hawkins explains.

Subscribe to the WSJ channel here:
http://bit.ly/14Q81Xy

More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com

Follow WSJ on Facebook: http://www.facebook.com/wsjvideo
Follow WSJ on Google+: https://plus.google.com/+wsj/posts
Follow WSJ on Twitter: https://twitter.com/WSJvideo
Follow WSJ on Instagram: http://instagram.com/wsj
Follow WSJ on Pinterest: http://www.pinterest.com/wsj/



Continue reading at Wall Street Journal (via Youtube) →

Comments